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Readers
Write "Bill Good is THE guru when it comes to the marketing of
products and services for financial professions. I STRONGLY suggest
you purchase anything he offers of how to be successful at offering
products and services. He is a proven genius at marketing IMHO."
"The concepts in this book have changed the way I think
about prospecting and have helped me dramatically improve the
results from my prospecting calls every day. I have used Bill
Good’s cold-calling concepts to build a niche business
(retirement plan advice) from the ground up. I have used the
Internet resources in this book to find the names of retirement
plan participants to call at work, during the day. I then present,
and briefly qualify those who are interested. I routinely open
10-12 new client relationships each month." "Thanks in part to Bill Good's first book on prospecting;
I have been part of Wall Street's 'Number One Team.'
Read Hot Prospects and learn how to work your way up the sales
ladder." "What I learned from Bill Good helped make me a multimillionaire." "Bill Good's approach and thinking helped propel
my career as a financial advisor at Merrill Lynch and enabled
me to move into sales management. Read Hot Prospects and Bill
Good will help you do what I did."
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