Prospects: A Working Book
an excerpt from Hot Prospects in Research Magazine
You may be wondering, what are all those cherries
at the top of the page. They are half of a slogan I coined
so people can remember what prospecting is all about. “Pick
the cherries, not the pits.”
Before going any further, you really should watch “The
True Story of Cherries and Pits.” It’s a few
minutes long. It explains a lot.
Watch the video
When you buy Hot Prospects, page 4 directs you to “Book
Buyer’s Login.” If you glance at the top right of
the screen on the Hot Prospects web page, you will see it. On
that page, you learn that the password to the Marketing Material
Vault is the last word on page 5 (without the period.)
According to me, “This is not a motivational book. I don’t
have parables about mice moving cheese. These fables might make
you feel good for a few hours, or days, and there is a time and
place for these, but not here. If you want one of the “feel
good” books, logon to Amazon®, search for “Motivational” and
you’ll find more than fifty-five thousand choices.
This is a working book
I have already written for you:
1 White Paper Template
3 Letter Templates
4 Sample Direct Mail Letters
1 Proposal Guide
1 Sales Profile
2 Bonus Chapters
1 Web Resources Page
1 List Resources Page
Since I wrote the book, I’ve added a Sales Proposal Resource
page which, among other things, contains a link to a wonderful
(and FREE) sales proposal template.
So you not only get a STATE OF THE ART prospecting system,
you get the core of what you need to make it happen. Without
the letters, faxes, emails, scripts, procedures, and proposals,
theory” is just someone telling you to do even more work.
I know how hard you work. I’m a salesman too. If you
have not yet ordered your copy, click on one of the links above
on the right, and buy my book.
When you get it, find the last word on page 5. Visit my website, log in and explore the Marketing Materials Vault.
A Working Website
This website is very much a working site as opposed to a “kick
back and smell the coffee” site. I have had it programmed
so that I can update it easily, and you can leave your comments
on the internal pages.
I will be writing on coaching, marketing, CRM, sales training,
and whatever I want.
To stay up to date, please do register for "Top Rung: Getting There/Staying There." I promise not to deluge you with emails. I will send you the monthly
letter. And when I post an important article, I will let you know.